I’m Theresa Pasinosky. I’ve spent 20 years building lifecycle and retention engines inside companies like Verizon, PayPal, and Xoom — owning journeys for portfolios as large as 22 million customers, cutting churn 50%, and protecting roughly $140M in annual revenue. Now I bring that experience to companies that need lifecycle leadership without waiting six months to hire it. No platform to sell you, no agency retainer to protect — just an honest read on what’s broken, what’s working, and what to build next.
You have customers and churn. I find who’s leaving, why, and what makes them stay.
No lifecycle program yet? I build the engine from the ground up: data capture, segmentation, journeys, and the testing discipline to improve them.
Your program exists but has plateaued. I audit the journeys, the deliverability, the measurement — and leave your team faster than I found it.
Someone strategic enough to own the roadmap and hands-on enough to build the segments, journeys, and tests themselves. Those hires take months to find. I deliver that combination now — as an engagement scoped in weeks, not a headcount req that sits open all quarter.
Book a Call
Next & Best is grounded in ongoing analysis of hundreds of lifecycle marketing job descriptions — the clearest signal there is of what companies need and can’t find. The pattern is consistent: full-journey ownership, first-party data strategy, AI-accelerated experimentation, and deliverability you can trust. That’s the work. Let’s do it together.
Book a CallAcquisition keeps getting more expensive. The customers you have — the ones already opted in, already transacting — are the most undervalued asset on your P&L. At Verizon I watched a single funnel-monitoring practice surface a $3M-per-month revenue leak. The insight wasn’t magic; someone just had to look. An engagement starts with exactly that: a clear-eyed audit of your lifecycle, a prioritized roadmap, and then we build.
Get Started
