Case studies
Four businesses, four different starting points, one method. These are the engagements behind the numbers — protected revenue, not projected.
No plan, no playbook, and a three-week wait for data. What followed: measurement built in-team, a $3M/month leak found in the payment funnel, and nine straight quarters of churn improvement — measured against holdout.
Read the case study →The Prepaid proof point became the model: scaled through the TracFone acquisition to a 22-million-customer, $10B portfolio with 300+ next-best-action models built from zero.
Eleven years, 54 corridors, 2 million active customers — corridor-behavior segmentation and the lifecycle engine behind an $890M acquisition by PayPal.
A short engagement with fast results: 18% sales lift and 25% faster testing velocity inside six months. Sometimes the speed is the story.
Every one of these started the same way: walk the journey, find the silences, fix what’s leaking. The physics work at any scale.
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