Hands-on work in your platform — Salesforce Marketing Cloud, Braze, Klaviyo, HubSpot, Pega. Segmentation, behavioral triggers, personalization, and the deliverability hygiene that keeps you out of the spam folder.
Strategy decks don’t send emails. I work directly in your platform — Salesforce Marketing Cloud, Braze, Klaviyo, HubSpot, Pega — building the segments, behavioral triggers, and automated journeys the roadmap calls for: onboarding, abandoned-action, post-purchase, replenishment, win-back, and the always-on programs between campaigns.
Deliverability is treated as a first-class deliverable, because it is one: sender reputation, consent management, list hygiene, and frequency governance that keep your messages in the inbox and your domain healthy. I’ve designed journeys, written the briefs, managed QA and compliance, and launched across email, SMS, push, and direct mail — so nothing here gets thrown over a wall to “the platform person.” I’m the platform person.
If you’re choosing or replacing tools, I’ll run the evaluation too — CDP, ESP, journey orchestration — with no vendor relationships to bias the answer.
Inside your instance, on your data, with your naming conventions — not in a slide deck about them. Segments, journeys, triggers, and QA built to hand over, documented so your team runs them without me.
Platforms I work in: Salesforce Marketing Cloud, Braze, Klaviyo, HubSpot, Pega, and adjacent CDP/ESP tooling.